Entertainment
Type:
Entertainment Industry
PROJECT:
Ballot Initiative
RESULTS:
75.1% Approved, 24.9% Opposed
Hitting the Jackpot
Wildrose Corporation, a leader in the gaming industry, sought to expand its market share by opening a new casino in a county with limited initial support. A pre-referendum poll revealed a mere 39% of voters in favor of the project, presenting a significant hurdle. We crafted a comprehensive campaign strategy to overcome public resistance and secure voter approval.
The campaign's success was undeniable. Through a data-driven approach, strategic messaging, and comprehensive voter outreach, our team achieved a remarkable 35-point increase in voter support. The final tally – a resounding 75.1% in favor and 24.9% opposed – marked the highest win percentage for any gaming referendum in the state's history.
Crafting a Compelling Narrative
A great campaign starts with messaging that connects with voters.
Campaign Planning & Budget Management: We conducted polling and developed a campaign plan, ensuring optimal resource allocation for maximum impact.
Strategic Messaging: A powerful brand and messaging framework, coupled with memorable and concise supporting messages, was developed to achieve maximum voter penetration and understanding.
Multi-Channel Engagement
Data-Driven Digital Strategy: We designed an engagement-focused digital campaign strategy fueled by data insights. This strategy encouraged voters to actively discuss and debate the referendum.
Integrated Media Outreach: We developed persuasive social media, newspaper, radio, and billboard advertisements to reach voters across various channels.
Targeted Direct Mail: Highly targeted direct mail campaigns delivered persuasive messaging directly to voters' mailboxes.
Building Grassroots Support
Community Engagement: We secured endorsements from local and statewide organizations, bolstering community buy-in. Additionally, we organized door-knocking and phone banking programs to connect with voters on a personal level and leverage social media for further outreach.
Expert Field Management: A meticulous field plan and GOTV (Get Out The Vote) strategy were implemented to effectively engage, persuade, and mobilize voters leading up to Election Day.
Why Elevate Strategies?
“After watching the team turn around what had been a very contentious and losing campaign in another county into a victory of 62%-38%, we got on the phone and hired them to run our next project. This team really knows the complexities of the issues facing casinos and their communities and they do a fine job of messaging and execution. We made a very smart decision when we hired them!”
Tom Timmons, VP
Wild Rose Corporation
Your Partner for Success
Just like Wild Rose Corporation, Elevate Strategies can help you achieve your goals. We possess the expertise and experience to navigate complex issues and craft winning campaigns. Contact us today to discuss your unique needs.
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