Special Interest
Type:
IE Campaign
PROJECT:
Statewide Legislative Election Strategy
RESULTS:
Won 12/14 state legislative races
Driving Change
Planned Parenthood New Mexico reached out to our team when a number of top targeted challenger races became competitive as Election day was closing in. After assessing the districts and voter turnout, we created an integrated digital and direct mail campaign to drive supportive voter turnout.
We won 12 out of 14 highly contested challenger races, making way for major legislative victories.
The Brand Connection
An effective campaign doesn't just engage voters, it moves them to act. We leveraged Planned Parenthood's support to educate and turn out voters on Election day. Here's how we did it:
Political Messaging: Our team crafted a campaign messaging plan based on voter targeting assessments.
Political Content Strategy: Together, we developed a story-telling content strategy aimed at educating, persuading and turning out key voting blocks.
Political Digital Advertising & Direct Mail: We developed an integrated digital advertising and mail program for maximum message retention.
Analytics & Tracking: We conducted A/B testing, tracked, and optimized content throughout the campaign.
Find out how our precision strategies can elevate your next program. Reach out now.
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