Genetech
Type:
Pharmaceutical Industry
PROJECT:
Public Relations & Brand Marketing
RESULTS:
Doubled Online Engagement
Thought Leadership in a Crowded Marketplace
Genentech, a legacy biopharmaceutical company, sought to establish itself as a leader in personalized healthcare (PHC) amidst fierce competition. We executed a comprehensive digital, earned media, and thought leadership campaign designed to showcase the company's PHC story and demonstrate tangible results.
Increased Awareness & Engagement: Social media efforts, including the "PHC 101" series, significantly boosted awareness, generating 56,850 engagements, 117,147 impressions, and 755 clicks to gene.com PHC stories.
Expanded Media Reach: We diversified media outreach, building relationships with global journalists and expanding beyond traditional pharma publications. This resulted in 23 PHC media placements and successful execution of an inaugural media event.
Building Trust
Internal Engagement: Internal and affiliate communications efforts focused on equipping stakeholders with the tools and enthusiasm to share the PHC story. This included a narrative listening tour engaging 75 local communicators.
Elevated Thought Leadership: Despite speaker limitations, the campaign secured key thought leadership speaking opportunities, amplified by tailored LinkedIn content. The messaging focused around a consistent PHC narrative, reinforcing the company's leadership position.
Strategic Foundations: We executed a first-of-its-kind analytics assessment of the global PHC landscape, which informed all strategies, while a clearly defined PHC narrative provided a consistent messaging framework.
PHC Storytelling: We developed a new PHC narrative to leverage throughout the campaign and protected Genentech's position as a unifying leader in PHC.
Struggling to Stand Out?
Elevate Strategies has helped organizations break through crowded markets with powerful thought leadership strategies that build authority and drive influence. Contact us today to see how our expertise can position your brand as a trusted voice and set you apart from the competition.
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