Congressional Campaign
Type:
Candidate Campaign
PROJECT:
Digital Strategy
RESULTS:
57% Polis 42% Challenger
Double Digit Victory
Governor Jared Polis needed a digital campaign that resonated with Colorado voters and drove real results. We crafted a multi-pronged, content driven strategy built on segmented voter targeting and our deep understanding of the Colorado landscape.
Double-Digit Win: Governor Polis secured a clear win in the re-election race with 57% support.
Social Media Engagement: We surpassed industry standards for social media engagement by a staggering 17%.
A Tailored Strategy
We created an engagement focused strategy based on analyzing key voter segments and promoting personalized, engaging content to generate follows and shares.
Social Media Strategy: Tailored the campaign messaging for each platform, creating a content calendar, rapid response plan, and voter engagement strategy.
Targeted Digital Advertising: Built targeted ad funnels with specific messaging for different voter demographics on Facebook, Instagram, and Twitter.
Engaging Social Media Management: Managed day-to-day operations, ensuring consistent messaging and audience interaction.
Compelling Content Marketing: Developed thought-provoking content that sparked conversation and boosted engagement.
Data-Driven Optimization: A/B tested, tracked, and optimized content, funnels, and overall strategy for maximum impact.
Elevate Strategies can help you achieve similar results. We combine deep audience understanding with cutting-edge strategies to drive real engagement and achieve your political marketing goals. Ready to take your campaign to the next level?
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