Membership Organization
Type:
Membership Organization
PROJECT:
Brand Marketing & Advocacy Strategy
RESULTS:
Elected Thousands of Candidates
Taking Care of Caretakers
The United Domestic Workers (UDW) sought to improve benefits for their members while navigating California's complex political landscape. They needed a strategy to increase member engagement and gain influence with key policymakers. Elevate Strategies partnered with UDW to develop a comprehensive political advocacy program.
Tens of Thousands of Voters Registered: Our efforts led to a surge in voter registration, empowering UDW members to have their voices heard.
Elected Local & Federal Candidates: By mobilizing UDW members, we helped elect thousands of candidates who champion the needs of domestic workers.
Improved Working Conditions & Benefits: With increased political influence, UDW secured better working conditions and benefits for its members.
A Strategic Approach
After gaining a deep understand for UDW's goals and their members, we crafted a strategy laser focused on achieving their goals.
Strategic Roadmap: We translated UDW's goals into actionable political strategies and tactics.
Compelling Messaging: We crafted educational and persuasive messaging that resonated with members and policymakers alike. Leveraging storytelling techniques, we built a strong brand narrative.
Data-Driven Mobilization: We utilized member demographics and behavioral data to create targeted outreach and advocacy programs, maximizing impact.
Multi-Channel Communication: We developed a comprehensive multicultural communication strategy that included digital advertising, phones and text. Additionally, we created targeted, direct mail campaigns in English, Spanish, and Vietnamese for voter registration, fundraising, and endorsement efforts.
Measurable Results: We tracked key metrics like message penetration and engagement, constantly optimizing the campaign for maximum impact.
Elevate Strategies can help your organization achieve similar success. Contact us today to learn how we can develop a winning strategy to advance your cause.
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