Education
Type:
Education Industry
PROJECT:
Brand Marketing & Lead Generation
RESULTS:
60K Leads
Classroom Heroes
University of Phoenix, a leader in online education, wanted to raise brand awareness among educators nationwide and establish itself as a champion for innovative teaching practices. They engaged our team to help develop relationships with teachers, a busy and hard to reach audience. Together, we developed the Great American Teach-Off, which recognized inspiring educators and awarded $10,000 to one lucky tech-savvy teacher.
Widespread Recognition: The campaign achieved incredible viral success, generating 400 million impressions, capturing 60,000+ leads, and sparking nearly 100 media placements across newspapers, TV stations, podcasts, newspapers and even the White House blog.
A Legacy of Celebration: The program's success resonated with University of Phoenix. The "Great American Teach-off" initiative became an annual tradition, solidifying the university's commitment to supporting educators and promoting innovative learning approaches.
Elevating Teachers, Inspiring New Possibilities
Developing a program that resonates with a target market and inspires lasting excitement, starts with thoughtful research.
Understanding the Audience: Through surveys and focus groups, we delved deep into educators' online habits, priorities, and motivations. This research informed campaign development.
Building Brand Advocacy: We crafted a national marketing campaign that celebrated teacher ingenuity. The program, titled "The Great American Teach-off" showcased and rewarded educators' innovative use of technology to enhance student learning.
Compelling Content: We developed engaging video content and shareable images to spark conversation and inspire others.
Reaching Educators Through Powerful Networks
Influencer Marketing: We partnered with hundreds of education influencers and organizations, leveraging their reach and credibility to share the stories of outstanding teachers.
Strategic Public Relations: We crafted press releases and targeted national and regional media outlets.
Elevate Your Brand
Let us help you tell your unique story and engage with your target audience. Contact us today to discuss your organizational goals.
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