Ballot Measure
Type:
Coalition
PROJECT:
Ballot Measure Campaign Management
RESULTS:
72% Yes, 27% No
Time's Up
A coalition sought to establish term limits for the Board of Supervisors in Kern County, California. They needed a strategic campaign to win voter approval. Elevate Strategies developed a comprehensive campaign encompassing research, targeted outreach, messaging, and multi-channel marketing, advertising and communications.
The campaign achieved an unprecedented 72% approval rating, far surpassing the 51% needed to win. Term limits were established with a resounding win that was so powerful, Boards of Supervisors across California took note.
A Winning Strategy:
Extensive voter analysis helped us create a highly targeted education and engagement strategy.
Data-Driven Strategy: We analyzed polls, surveys, and public information to identify key voter blocks and their concerns to craft a targeted campaign plan.
Laser-Focused Messaging: We developed clear, concise messaging and talking points that resonated with voters.
Multi-Channel Engagement: We leveraged a data-driven digital strategy on Google, Facebook, and Instagram to spark discussion and debate.
Power of Traditional Media: Compelling radio ads, billboards, Live ID phones, text messages and yard signs ensured maximum reach.
Targeted Direct Mail: Eye-catching, personalized mailers addressed voters' specific concerns (English & Spanish).
Grassroots Advocacy: We coordinated letters to the editor and local town halls to build community support.
Elevate Your Success
Ready to achieve similar results for your organization? Contact us today and find out how our 20 years experience can earn you a victory on election day.
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