Retail Chain
Type:
National Retail Chain
PROJECT:
Demand Generation Strategy
RESULTS:
71K web visits and 12K leads
A Healthy Dose of Community
Facing a shifting market landscape, HealthMart Pharmacy, the third-largest chain in the US, needed a strategic refresh. They sought to increase brand affinity, generate leads, and better establish themselves as trusted healthcare partners within their communities. We crafted a community-centric marketing campaign celebrating local healthcare heroes and highlighting HealthMart pharmacists' expertise.
10% Brand Awareness Increase: A pre- and post-campaign survey revealed a significant 10-point increase in positive brand awareness within targeted regions.
Driving Engagement: The campaign generated over 6 million impressions, 70,000+ website visits and 12,000+ leads.
Elevating Local Voices
Our team took a customer first approach, diving deep into their pain points and developing an understanding of their personal views and experiences.
Understanding Needs: We conducted market research and customer surveys to understand what "health" meant at the local level.
Storytelling Strategy: We developed the "Champions of Care Challenge," a contest recognizing unsung community heroes who champion health and wellness.
Content Amplification: We developed a message framework that elevated local health advocates and pharmacists' stories, amplifying their impact through compelling content.
Engaging Across Channels
Content Development & Promotion: We created lead capture landing pages and ads highlighting both heroes and pharmacists as local health experts.
Omnichannel Marketing: We employed influencer marketing, PPC advertising, social media marketing, email marketing, marketing automation, and even in-store promotions to maximize brand awareness and lead engagement.
Lead Nurturing: We designed a targeted lead nurture campaign to cultivate interest and grow HealthMart's sales pipeline.
Want to Elevate Your Brand's Local Impact?
Elevate Strategies can craft a community-centric marketing strategy that builds trust and loyalty, just like we did for HealthMart Pharmacy. Contact us today to discuss your unique needs.
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